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Lexar highlights comprehensive range of memory solutions


Lexar highlights the comprehensive range of memory solutions at NITO’s 12th Computer Expo 2024

~Company’s cutting-edge technology meets the growing demand for high-performance, reliable, and secure memory and gaming products in India~

National, 21st March 2024: Lexar, a leading global brand in memory and storage solutions, highlighted today its comprehensive range of next-generation memory solutions at the 12th Computer Expo 2024, taking place from March 20th to 23rd, 2024, at Kanchenjunga Stadium, Mela Ground, Siliguri. This event is the Northeast’s largest technology expo and is organized by the North Bengal IT Traders Organisation (NITO).

Lexar in association with its strategic North Bengal channel partner ‘Polaris Infotech’, is showcasing its complete memory solutions portfolio at Stall No: 1-2. These products are designed to meet the diverse needs and demands of photographers, videographers, content creators, and PC enthusiasts of all levels in India, this includes microSD cards, internal SSDs, DRAM, portable SSDs, and ARES RGB DDR5 Desktop Memory, to be made available in the Indian market soon.

Commenting on the announcement, Mr. Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, Lexar, said “As technology evolves rapidly, Lexar continues to pioneer innovative solutions to meet the growing demands of consumers and professionals alike. We are fully geared up to meet the growing demand in India, Lexar’s latest wide range at the event represents our commitment to delivering high-performance, reliable, and secure memory and gaming products. By using next-generation manufacturing technologies, we have been able to specifically develop innovative features such as advanced encryption. Our products are designed to empower users to unleash their creativity, enhance productivity, and elevate their gaming experiences like never before. We’re excited to bring these cutting-edge solutions to NITO and we remain dedicated to pushing the boundaries of memory and storage technology.”

“Lexar’s active participation at NITO’s 12th Computer Expo, further clearly shows their commitment to the North Bengal technology market. We are proud to have partnered with Lexar as for over 25 years, Lexar has been a leading global brand in memory and storage solutions, and their award-winning lineup performs second to none. Whether shooting photos, capturing video or simply transferring and sharing files on the go, Lexar memory solutions provide the performance and reliability needed to get the most from your digital device,” added Suresh Bhagat, Partner, Polaris Infotech.

Lexar NITO Event 2024.jpg
Lexar NITO Event 2024

At NITO, Lexar is showcasing its world’s fastest Professional CFexpress™ Type B Card DIAMOND series, for that powerful performance and accelerated post-production workflow which professionals demand, with a stunning speed of 1900MB/s read and 1700MB/s write, thereby increasing productivity and better exposure. For Type-A users, Lexar will display its range of Professional CFexpress™ Type-A Card GOLD series, to help capture high-quality data and cinematic-quality 8K videos easily. With a rated Video Performance Guarantee 400 (VPG 400), and a minimum write speed of 700 MB/s & 800MB/s, and a read speed of up to 900MB/s, makes it ideal for high-speed continuous shooting and stable video recording, ensuring minimum lags. The Professional GOLD microSD UHS-II Card is a very high-quality card from Lexar, that sets a new benchmark for high-speed performance and durability in the microSD category, with a read speeds of 280 MB/s and capacities of up to 256GB, it is ideal for quickly capturing, playing back, and transferring high-definition multimedia files, including 4K video.

Lexar’s new portable SSD is designed to offer excellent durability, reliability, and speed. The new SL500 portable SSD is secured by Lexar DataShield, a security software that helps keep files safe with 256-bit AES encryption. Available in 512GB to 4TB offering 2000 MB/s read speeds and 1080MB/s write speeds. This drive is enclosed within a sleek and compact aluminum case.

For gaming enthusiasts and the gaming community, the products unveiled include the Lexar ARES RGB DDR5 Desktop Memory and the Professional NM1090 M.2 PCIe Gen5 NVMe SSD.

The ARES RBGB DDR5 Desktop Memory offers speeds of 8000MT/s and 8400MT/s, providing improved performance for gamers and PC enthusiasts. It features customizable RGB LED settings with Lexar RGB Sync and a premium aluminum heat spreader for efficient cooling. Additionally, it incorporates on-die ECC for enhanced data stability and reliability through real-time error correction.

The Professional NM1090 M.2 PCIe Gen 5 NVMe SSD boasts read speeds of 12,000MB/s and write speeds of 11,000MB/s, thanks to the PCIe Gen 5×4 NVMe 2.0 standard. It includes an integrated Active Heatsink to reduce heat generation and optimize performance and power efficiency. Utilizing a 12nm controller also minimizes power consumption. Available in capacities from 1TB to 4TB, it suits the needs of gamers, professionals, and creators.

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